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Should PR Agencies Represent Reprehensible Clients?

by William Comcowich | Aug 2, 2019 | Public Relations

Should PR Agencies Represent Reprehensible Clients? Lawyers argue that people accused of a crime have the right to legal defense. But do they have the right to public relations service? In an op-ed for The Times of Israel, Alan Dershowitz, one of the lawyers instrumental in attaining the favorable plea bargain for...

Financial Performance Makes Only a Small Impact on Corporate Reputation [New Research]

by William Comcowich | Jul 31, 2019 | Public Relations

Financial Performance Makes Only a Small Impact on Corporate Reputation [New Research] Most corporate executives appreciate that a company’s financial performance impacts its reputation. Many, however, overrate the influence of financial performance on corporate reputation. Somewhat surprisingly, financial performance drives only 12.9% of a company’s...

Become a PR Lion King: Update & Reformat Your PR Content

by William Comcowich | Jul 30, 2019 | Public Relations

Become a PR Lion King: Update & Reformat Your PR Content The new Lion King movie devoured box office records in its first week. Fans don’t mind that the computer-animated musical is a remake of a 1994 animation. Disney is reigning supreme at the box office by redoing older animations, such as Christopher Robin, Dumbo and...

New Research: What’s the Most Credible Media Source?

by William Comcowich | Jul 24, 2019 | Public Relations

New Research: What’s the Most Credible Media Source? New research published by the Institute for Public Relations reveals insights into how consumers rate the credibility of earned media, advertising and other media sources. Besides analyzing the credibility of earned media in mainstream news sources and traditional...

What’s the Best Way for PR Firms to Back Up Computers and Protect Data?

by William Comcowich | Jul 22, 2019 | Public Relations

What’s the Best Way for PR Firms to Back Up Computers and Protect Data? As the volume of data explodes, public relations firms find that backing up data becomes more challenging. Many move data to “the cloud,” storing data on an online network, typically hosted by a third party such as Amazon AWS, Microsoft Azure, RedHat or Dropbox. Most...

6 Ways PR Can Benefit Businesses During a Recession

by William Comcowich | Jul 12, 2019 | Public Relations

6 Ways PR Can Benefit Businesses During a Recession More than a few economists, including experts at Morgan Stanley, JPMorgan and Goldman, Sachs, warn of a coming a recession. Nearly half, or 48%, of chief financial officers in the U.S. predict a recession by mid-2020, according to a Duke University/CFO Global Business...
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