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Direct-to-consumer brands (DTC) are investing more in PR due to increasing paid advertising costs, according to Digiday. Bedding brand Parachute abandoned advertising entirely and relied only on media pitching, influencers, a product launch event, and word of mouth to...
Human resources and public relations experts urge companies to prepare for increasing employee activism. Nearly four in 10 employees (38 percent) say they have spoken up to support or criticize their employers’ actions over a controversial issue that affects society,...
Like most others, communications professionals look forward to summer vacations. Unfortunately, vacation time produces additional stresses for the remaining staff. Covering the assignments of those on vacation can be problematic for both management and staff. The...
Outdoor gear retailer REI recently announced plans to launch a print magazine this fall. The print publication, Uncommon Path, will promote outdoor lifestyles with in-depth storytelling. “Uncommon Path tells the stories of the experiences, events, issues and ideas...
Most recently, public relations people have focused on convincing high-level executives about how much PR contributes to business goals. New research indicates that PR has a more basic challenge: educating executives and managers about actually what PR does. Many...
Deepfake videos, altered video recordings, bring new threats to corporate reputations. Advances in video editing enable fraudsters, pranksters or criminals to create videos that portray people doing things they never did or saying words they never said. The videos can...
