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Many American workers, including those in public relations, are abandoning conventional employment arrangements to become freelancers – often now called gig workers. Average weekly hours spent freelancing increased 72 million hours per week from 998 million in 2015 to...
PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often deteriorates. Steady performance erodes into boredom, then impatience, discontent, blame and finally dissolution of the...
PR and communications graduates of the class of 2019 have received their diplomas and put away their caps and gowns. As they prepare for careers in communications, they’re probably receiving a good deal of advice from their elders. Most of that guidance follows common...
The PR Council, an association of 110 PR agencies, will require its member agencies to pay interns at least minimum wage starting next year. The Council is also urging others to end unpaid internships. “This is a significant move by the important U.S. PR trade...
More CEOs were dismissed for ethical lapses than for financial performance or board struggles last year. Out of 89 forced CEO departures from the world’s 2,500 largest publicly traded companies, 39% were due to ethical misconduct, according to a study by...
B2B marketers and salespeople significantly underestimate the value of thought leadership content. Besides missing business opportunities, that underappreciation risks damaging company reputations, reveals new research from Edelman and LinkedIn. “The decision...
