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The Realities of Becoming a Solo PR Pro – and How to Succeed

by William Comcowich | Jun 7, 2019 | Public Relations

The Realities of Becoming a Solo PR Pro – and How to Succeed Many American workers, including those in public relations, are abandoning conventional employment arrangements to become freelancers – often now called gig workers. Average weekly hours spent freelancing increased 72 million hours per week from 998 million in 2015 to...

The PR Agency Dilemma: How to Delight Clients over the Long Term

by William Comcowich | Jun 6, 2019 | Public Relations

The PR Agency Dilemma: How to Delight Clients over the Long Term PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often deteriorates. Steady performance erodes into boredom, then impatience, discontent, blame and finally dissolution of the...

Practical Tips for PR & Communications Graduates

by William Comcowich | May 29, 2019 | Public Relations

Practical Tips for PR & Communications Graduates PR and communications graduates of the class of 2019 have received their diplomas and put away their caps and gowns. As they prepare for careers in communications, they’re probably receiving a good deal of advice from their elders. Most of that guidance follows common...

PR Firms Seek to End Unpaid Internships

by William Comcowich | May 28, 2019 | Public Relations

PR Firms Seek to End Unpaid Internships The PR Council, an association of 110 PR agencies, will require its member agencies to pay interns at least minimum wage starting next year. The Council is also urging others to end unpaid internships. “This is a significant move by the important U.S. PR trade...

More CEOs Forced Out for Ethical Lapses – How PR Can Lift an Organization’s Ethics

by William Comcowich | May 22, 2019 | Public Relations

More CEOs Forced Out for Ethical Lapses – How PR Can Lift an Organization’s Ethics More CEOs were dismissed for ethical lapses than for financial performance or board struggles last year. Out of 89 forced CEO departures from the world’s 2,500 largest publicly traded companies, 39% were due to ethical misconduct, according to a study by...

The Bottom-Line PR, Marketing & Sales Value of Becoming a Thought Leader – and How to Achieve It

by William Comcowich | May 16, 2019 | Public Relations

The Bottom-Line PR, Marketing & Sales Value of Becoming a Thought Leader – and How to Achieve It B2B marketers and salespeople significantly underestimate the value of thought leadership content. Besides missing business opportunities, that underappreciation risks damaging company reputations, reveals new research from Edelman and LinkedIn. “The decision...
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