by William Comcowich | Dec 4, 2018 | Public Relations
A Payless ShoeSource PR stunt offers priceless lessons about PR stunts, influencer marketing, brand image and consumer purchasing decisions. Calling itself Palessi, the low-budget shoe retailer opened a fake luxury store in a former Armani store in Santa Monica, CA....
by William Comcowich | Nov 28, 2018 | Public Relations
Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. The holidays are a busy season for everyone, according to standard belief. Like most of us, many reporters are away on vacation....
by William Comcowich | Nov 14, 2018 | Public Relations
Public relations professionals likely know about major PR publications like PR Daily, PRNews, and O’Dwyer’s as well the PRSA’s publications like PRsay. But some of the most thought-provoking commentary and helpful advice comes from PR professionals...
by William Comcowich | Nov 9, 2018 | Public Relations
Although public relations remains a relationship-based profession, automated tools can help PR pros do their jobs faster and perhaps better. The tools improve mainstream digital tools, reduce menial tasks, improve efficiency and generally make life easier for PR. Even...
by William Comcowich | Oct 17, 2018 | Public Relations
The question of if and when companies should take a stand on a controversial political or social issue is itself a controversial issue in public relations and reputation management. Some experts say corporations that take a stand on an issue risk alienating many...
by William Comcowich | Sep 27, 2018 | Public Relations
Americans have become sharply divided over their views of the media, as trust in the media has diverged along party lines. Republicans are far less likely to trust the media, new research reveals. Most Democrats (82%) say they support the news media’s watchdog role,...
