by William Comcowich | Dec 12, 2017 | Public Relations
Hollywood film promoters demonstrate how paid media can enhance earned media. Entertainment company A24 combined promoted tweets and earned media mentions to promote its movie, The Disaster Artist. Specifically, it used promoted tweets to link to a Variety cover story...
by William Comcowich | Dec 11, 2017 | Public Relations
Public relations agencies may receive an unusual request from freelance writers. The writers offer to include their clients in the freelancers’ articles for a fee. British PR firm Rich Leigh and Company told Forbes last year that one of its freelance writers requested...
by William Comcowich | Nov 15, 2017 | Public Relations
Research has shown how corporate reputation can enhance shareholder value, sales and customer loyalty. New research reveals that corporate reputation has a significant impact on government regulation. Simply put, the stronger the reputation a company and its industry,...
by William Comcowich | Nov 8, 2017 | Public Relations
The mainstream news media has retained its reputation despite the proliferation of fake news, but the reputation of social media has suffered. Efforts to brand mainstream news media as fake news have largely failed. Traditional print and broadcast news sources have...
by William Comcowich | Nov 6, 2017 | Public Relations
Apple took an unusual and perhaps inspired PR strategy to promote its iPhone X. In the standard promotional tactic, a small group of hand-picked publications receive products before other publications. As usual, Apple distributed new iPhones to select technology and...
by William Comcowich | Oct 25, 2017 | Public Relations
Digital subscriptions to online news sites have increased – a prospect that bodes well for both the media and public relations professionals. Observers credit the “Trump bump.” People subscribe to news services to read about Trump’s statements and...
