Quick Thought #29
As in investing, decisions in PR and marketing depend on risk vs. reward. Glean.info grants permission to republish this article provided that the republished version contains a link to the original article on the Glean.info Blog. William ComcowichWilliam J. Comcowich...Quick Thought #28
Quick thoughts produce the best ideas but, too often, we fail to act on them. Glean.info grants permission to republish this article provided that the republished version contains a link to the original article on the Glean.info Blog. William ComcowichWilliam J....Quick Thought #27 – Arby’s Embraces Jon Stewart, Its Biggest Critic
Arby’s was the butt of dozens of Jon Stewart jokes deriding its food on “The Daily Show.” On the second-to-last Jon Stewart show, Arby’s purchased two commercials to say goodbye and “thank a friend.” The first commercial replays many of Stewart’s derisive comments...Quick Thought No. 26 – Is Standard PR Advice on Pitching News Stories Wrong?
The standard advice on PR pitching goes something like this: 1) Make sure your story is “real news.” 2) Don’t mass pitch; don’t mass distribute news releases. Isn’t that contradictory advice? Shouldn’t “real news” be distributed to all RELEVANT news sources at the...Quick Thought #25: A/B Tests for Twitter Tweets – New Marketing Analytics Tool
This is more a quick tip than a quick thought. There’s a new free online tool to A/B test the effectiveness of copy for a tweet. Developed by researchers at Cornell University with financial support from the National Science Foundation and Google, the software...
