by Sergey Aliokhin | Dec 16, 2020 | SEO
Everyone wants to create content that ranks high on Google’s search results for specific keywords. By producing such content, you’ll get more traffic to your site, and the more traffic you get, the more people will see the service or product you offer. But...
by Michael Kling | Nov 24, 2020 | SEO
Google’s featured snippets at the top of many search results increase website traffic – a lot. Placed in an attention-grabbing box, featured snippets are located in what SEO pros call “position zero,” the highest possible position on page one of search...
by William Comcowich | Sep 16, 2020 | SEO
Marketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or websites for search engines, they usually mean optimizing for Google. It’s true that Google dominates web searches. But PR, marketing and...
by William Comcowich | Jun 24, 2020 | SEO
With predictive SEO, content creators can win top search results and swell website traffic. PR pros can predict popular topics and devise media pitches that are more likely to grab journalists’ interest and win media placements. Predictive SEO isn’t as...
by William Comcowich | May 19, 2020 | SEO
Dwell time is becoming an increasingly valuable metric for marketing and SEO. Signaling the growing importance of dwell time, LinkedIn recently added the metric to its newsfeed algorithm. Analyzing members’ dwell time led to useful insights that allowed the network to...
by William Comcowich | Apr 28, 2020 | SEO
PR and marketing personnel face reduced budgets due to an economy sickened by the coronavirus epidemic. Many believe search engine optimization (SEO) provides a cost-effective option to improve search rankings and increase website traffic. More than two-thirds of...
