by William Comcowich | Jun 14, 2016 | SEO
Google’s long-running effort to remove much of the technical aspect from search engine optimization (SEO) presents PR a superb opportunity to increase the reach, readership and engagement of its output including news releases and content marketing communications....
by William Comcowich | Jun 2, 2016 | SEO
Ten characters may not seem like much, but they can substantially impact click-through rates on organic search results for corporate Web pages or for PR and marketing articles. Organic search results typically show the title tag (headline) and the meta description...
by William Comcowich | May 5, 2016 | SEO
There’s an ongoing clash between PR and SEO over how best to gain better search engine placements – and which approach works best, earned media placements created by public relations or search engine optimization of owned content. The conflict arises because PR and...
by William Comcowich | Mar 29, 2016 | SEO
Digital marketers and search engine optimization specialists would love to see Google’s search engine algorithm. The formula that ranks websites is secret, even though SEO experts contend they understand how it works. Google has published what might be the next best...
by William Comcowich | Dec 15, 2015 | SEO
Incoming links are among the most important metrics for PR and search engine marketing. Although linking-building best practices have changed dramatically due to Google’s algorithm changes, backlinks remain the most important factor in search engine rankings. “Old...
by William Comcowich | Dec 9, 2015 | SEO
If your company is like most organizations, most of its incoming web traffic comes from organic search results, not online advertising. According to Search Engine Journal, 70% of web searchers ignore paid ads and focus on the organic search results. What’s more, 75%...
