by William Comcowich | Jan 12, 2017 | SEO
Creating relevant content remains the most effective search engine optimization tactic. Over half of marketing leaders surveyed (57%) cite relevant content as the best SEO tactic, according to Ascend2’s new Search Engine Optimization Strategy study. Other top tactics...
by William Comcowich | Oct 21, 2016 | SEO
Marketers, PR and SEO professionals turn to Google’s Keyword Planner to refine their keywords when producing blog posts and other website content. To their dismay, Google has severely curtailed functionality of inactive AdWords accounts or accounts with low monthly...
by William Comcowich | Oct 14, 2016 | SEO
Business owners and managers, including those in PR and marketing, want top search engine rankings for their websites. They also like to keep costs to a minimum. Combining those two goals when selecting SEO services can be disastrous. SEO and marketing experts agree...
by William Comcowich | Oct 12, 2016 | SEO
Do social signals increase search engine rankings? In other words, can you improve a page’s search engine ranking by mentioning it extensively on social media? Many digital marketers believe you can and believe that’s exactly what you should do. They cite studies by...
by William Comcowich | Sep 26, 2016 | SEO
You may have heard of Google’s Panda algorithm update, its Penguin update and its Hummingbird update. Now it’s time to learn about its Possum update. That’s the name search engine optimization experts gave to Google latest revision to its all-important search engine...
by William Comcowich | Sep 21, 2016 | SEO
At one time, PR and digital marketers viewed themselves as separate entities. Now, the areas overlap so much they function as partners. Rather than remain disparate functions, PR and SEO can greatly improve overall marketing efforts by working hand in hand. The...
