by William Comcowich | Jul 30, 2018 | Snapchat
Snapchat has launched the Snapchat Storytellers program that aims to connect brands to influencers on its social media/messaging platform. The social media /messaging platform will link businesses with its most popular content creators – initially its five most...
by William Comcowich | Mar 6, 2018 | Snapchat
Snapchat remains popular among young people, new research reveals. In fact, it may pose a long-term challenge to Facebook’s dominance. According to the Pew Research Center, 78 percent of 18- to 24-year-olds use Snapchat, and many (71 percent) visit the platform...
by William Comcowich | Mar 2, 2018 | Snapchat
Almost everyone hates the new Shapchat redesign. Snapchat hoped the look would be easier to understand, especially for new users. The new look separates communications from friends and professionally produced content. A new Discover feed on the right side of the app...
by William Comcowich | Feb 7, 2018 | Snapchat
Snapchat’s recent recovery may cause brands to reconsider the messaging and social media app for public relations and marketing purposes. Leading up to the company’s recent earnings report, some analysts predicted Snapchat would lose users and income to...
by William Comcowich | Nov 30, 2017 | Snapchat
Snapchat hopes to stymie fake news with its extensive overhaul. Snapchat’s most extensive redesign ever will separate communications from friends and professionally produced content. A new Discover feed on the right side of the app will show content from media...
by William Comcowich | Apr 18, 2017 | Snapchat
Snapchat, a favorite social media platform of millennials, offers major public relations opportunities. Companies now mainly use Snapchat to break news, introduce new products and connect with audiences for public relations purposes, according to researchers at...
