by William Comcowich | Feb 7, 2017 | Snapchat
Snapchat’s recent initial public offering revealed a large amount of information for brands considering the app as a marketing channel. Snap, the parent company of Snapchat, filed a $3 billion IPO, the third largest technology company debut ever, according to...
by William Comcowich | Aug 25, 2016 | Instagram, Snapchat
Snapchat and Instagram bear remarkable similarities. Both are extremely popular among teens and college-aged users. Both emphasize photo sharing. With limited time and resources, brands may wish to concentrate on just one. Marketers can determine where to invest their...
by William Comcowich | Jun 6, 2016 | Snapchat
Snapchat now has over 150 million daily active users, up from the 110 million in December, according to Bloomberg. That’s more than Twitter’s estimated 136 million daily users. Twitter doesn’t disclose its daily active users but has said about 44 percent of its 310...
by William Comcowich | Mar 24, 2016 | Snapchat
Snapchat, a fast-growing photo- and video-messaging app, offers brands that act now an opportunity to stake their claim in a new digital land grab. Snapchat’s user base is already substantial. More importantly, its fans are extremely active on the network. It boasts...
by William Comcowich | Dec 17, 2015 | Snapchat
More brands are learning how to market effectively on Snapchat, a social media network known for its vanishing photos. Snapchat offers marketers over 100 million daily active users and impressive engagement statistics. The fast-growing network is gaining on Facebook....
by William Comcowich | May 20, 2015 | Snapchat
Snapchat is one of the most successful new social media venues. It reportedly has over 100 million users. Average users are highly engaged, visiting the app frequently. It’s one of the most popular apps among millennials. Snapchat is unique among social media...
