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Elon Musk is out as chairman of Tesla Motors and $20 million poorer, courtesy of the Securities and Exchange Commission. Musk can blame his Twitter habit rather than the financial regulator. As part of the settlement between the SEC, Musk and Tesla, Musk will step...
People have fixed opinions and rarely change them, especially opinions on political and social issues. That’s the common belief. While people frequently discuss controversial issues on social media, the exchanges hardly ever alter viewpoints. Most people don’t...
Consumers place greater priority on transparency then ever when considering what companies and brands to patronize. An overwhelming 86 percent of consumers say transparency from businesses is more important than ever before, and more than half say they want brands to...
Celebrities and brands are suffering a deluge of social media imposters. Fake profiles are now common on social media. The imposters pretend to be companies, celebrities and other well-known individuals, stealing their social media identities and confusing fans and...
Brands are feeling the repercussions from the collapse of consumers’ trust in social media. Consumers expect brands to pressure social media platforms to better safeguard personal data (71 percent), curb the spread of fake news (70 percent), and shield them from...
Reversing a years-long trend, people are sharing news less on social media. Instead, they’re sharing more on messaging apps such as WhatsApp and Snapchat. The shift poses both challenges and opportunities for publishers and brands. News sharing on Facebook fell...
