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A recent nationwide story about the paint-mixing videos of a part-time paint store employee offers some valuable lessons about how not to manage employee advocates on social media. Tony Piloseno, a senior at Ohio University who worked part-time at a Sherwin-Williams...
You may have seen them before. Probably on your LinkedIn feed. Each sentence is its own paragraph. Each paragraph is one sentence. They’re filled with personal stories. People call these things broetry. This is an example of a broem. While single-sentence...
With the rise of social media, more communications executives and company leaders consider social media managers vital to their organizations. Despite the growth in social media management jobs, relatively little is known about its current role in corporate...
The Proud Boys, self-described as “western chauvinists,” are widely regarded as an anti-Muslim, homophobic, far-right wing, white supremacist, vigilante group. They use the #ProudBoys hashtag to identify their tweets and other communications. They were irate when gay...
Building an online community can increase brand loyalty, strengthen relationships with customers, and transform customers into brand advocates. Online communities promote the brand’s human face rather than a corporate logo and boost lead generation. They can...
Brands have learned that social media users love memes. Attention-grabbing images combined with a few brief humorous or clever words tend to garner high engagement and can spread widely on social media. Memes can humanize a brand, concisely summarize a complex idea,...
