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Talk in the U.S. of banning TikTok, the increasingly popular Chinese-owned social media app, is causing uncertainty in social media marketing. Suspecting that time is ticking away for TikTok, marketers wonder if they should cancel their PR and marketing plans on the...
Most social media marketers yearn for more followers, but many commit common errors that cause embarrassment, unfollows and diminished brand reputation. While 86% of social media users follow at least one brand, they’re quick to unfollow when annoyed, reveals a...
User-generated content (UGC) – the comments, images and videos that customers post on social media — offers an excellent marking strategy in ordinary times. During the Covid-19 epidemic, UGC offers a near ideal solution to today’s unusual marketing challenges....
Although stories may disappear after 24 hours on social media networks, they’re becoming a permanent and pervasive social media feature. Snapchat rose to prominence after first introducing stories, groups of posts that disappear after 24 hours. Instagram attracted...
Vine, a defunct but once-popular video app, is back with a new face. Dom Hofman, a Vine co-founder, has launched Byte, an app that’s similar to Vine. Launched just last week, Byte quickly became one of the most downloaded apps, probably due to Hofman’s association...
In a marketing campaign that highlights the demise of the traditional Super Bowl advertisement, Planters kills off its well-known mascot, Mr. Peanut. In the YouTube video that Planters released more than a week before the big game, Mr. Peanut dies heroically saving...
