by William Comcowich | Jan 7, 2020 | Social Media Marketing
Social media has emerged as one of the most important tools for public relations and marketing over the past decade. Some may argue that it’s the single most critical activity. A social media presence is essential for practically all mid-size and large...
by William Comcowich | Nov 19, 2019 | Social Media Marketing
Many businesses now strive to generate leads through social media. Their results have been uneven, to say the least, new research shows. Marketers responding to a Social Media Today survey with Sharpspring were roughly evenly split between those who are somewhat...
by William Comcowich | Oct 25, 2019 | Social Media Marketing
PR and marketing agencies and other businesses that buy or sell fake followers would be well-advised to re-evaluate that strategy following a landmark Federal Trade Commission settlement. The FTC reached a $2.5 million settlement with a company selling fake social...
by William Comcowich | Oct 16, 2019 | Social Media Marketing
Colleges are struggling to fill classes. A vast majority of admissions officers — 88% — at private institutions offering bachelor’s degrees, said they’re very or moderately concerned about filling classes, according to an admissions survey by Inside Higher...
by William Comcowich | Oct 2, 2019 | Social Media Marketing
Few organizations can meet NASA’s social media prowess. The space agency has more than 120 million followers across all networks, more than 30 million on Twitter alone. NASA does have innate advantages. The agency would be a household name with no marketing at all....
by William Comcowich | Sep 30, 2019 | Social Media Marketing
Most marketers view social media as a must-have strategy, because it produces results. A disadvantage is that it can become an enormous time sink. Almost two-thirds (63%) of marketers use social media six hours or more per week and almost 1 in 5 spend more than 20...
