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Social media may conjure thoughts of hip, young influencers running an Instagram account for fashion brands. But GE Power recently showed how an industrial company can obtain strong results by letting employees control its social media accounts. The company...
TikTok now has more than 500 million active users worldwide. That’s more than Twitter, LinkedIn, Snapchat and Pinterest. It’s one of the most downloaded apps. Generation Z apparently loves its 15-second, looping videos, typically set to catchy music. But relatively...
The recent so-called Chicken Sandwich Wars on social media offer some worthwhile lessons for PR and marketing pros to chew on and digest. The social media conflict began after Popeyes, noticing the growing popularity of chicken sandwiches, introduced its own chicken...
More employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-efficient way to spread company PR and marketing messages. Consumers trust personal connections more than brand marketing or...
People usually view social media as a domain for the young. But that perception has become outdated. Social media users are now just as likely to be 35 to 54 years old as they are to be under 35, reveals the Social Habit report from Edison Research. That shift, and...
Marketers are less enamored with Facebook, embracing Instagram and showing more interest in YouTube. They also continue to face challenges measuring social media ROI. Those are some of the findings from the 2019 Social Media Industry Report from Social Media Examiner....
