by William Comcowich | Jan 2, 2019 | Social Media Marketing
Social media conjures images of people viewing updates from friends and family. But social platforms have evolved from places to keep up with friends to platforms to find news, watch videos and to research products to purchase, new research reveals. More than 4 in 10...
by William Comcowich | Dec 10, 2018 | Social Media Marketing
2018 marked an inflection point for social media. Controversies over privacy and data security prompted social media users to question the value of social media and turn to more personal communications formats like messaging apps, according to new Hootsuite research...
by William Comcowich | Dec 7, 2018 | Social Media Marketing
Reddit is difficult to ignore. Calling itself “the front page of the internet,” it features discussion forums, or subreddits, that cover almost every topic imaginable. It even has subreddits for PR and marketing pros. In its yearly review, Reddit says it has more than...
by William Comcowich | Nov 7, 2018 | Social Media Marketing
Twitter has evolved into a snarky battleground between fast-food restaurants. The restaurants’ corporate Twitter accounts routinely jibe each other in back-and-forth exchanges as they mock their competitors’ food. Sometimes the jokes are subtle and good...
by William Comcowich | Oct 9, 2018 | Social Media Marketing
Google announced it will shut down its unpopular Google+ social media network following media reports of a security breach. A security bug allowed third-party developers to access Google+ user profile data since 2015. Google discovered and patched the bug in March but...
by Jessica Madrazo | Sep 12, 2018 | Social Media Marketing
If you’re striving to improve your business online, you’ve probably lost sleep over your social media pages. You might have wondered why your sales haven’t improved much, even though your posts are performing well. Social media marketing is not as easy as it...
