by William Comcowich | Aug 16, 2018 | Social Media Monitoring
Most companies aren’t organized to deliver the service that customers expect on social media. Marketing personnel often oversee social media. They create and post social media content; they also monitor social media for customer comments. Sometimes they answer...
by William Comcowich | Jun 29, 2018 | Social Media Monitoring
Social media users mention McDonald’s more than any other non-technology company. Research has found it’s the most talked about brand, along with Apple, Facebook, and Twitter. That abundance of social media commentary enables the fast-food chain to uncover...
by William Comcowich | Apr 24, 2018 | Social Media Monitoring
Social media networks typically offer their own analytics. PR and marketing professionals can peruse those native analytics to view metrics such as impressions, shares and likes. Relying solely on those native analytics does pose disadvantages. Networks Calculate...
by William Comcowich | Dec 4, 2017 | Social Media Monitoring
Advertising has transformed social media marketing. Some wonder if organic (nonpaid) social media remains an effective marketing strategy. Social ad spending worldwide will exceed $31 billion and make up 29.4 percent of digital ad spending by 2019, according to...
by William Comcowich | Sep 25, 2017 | Social Media Monitoring
Many sales and marketing leaders believe social selling may become the dominant avenue for B2B sales, new Forrester Consulting research reveals. Social media listening is the first and most important step in mastering that potent sales channel. Over a third of sales...
by William Comcowich | Aug 16, 2017 | Social Media Monitoring
Leading insurance companies use social media listening to improve customer service, uncover fraud and generate sales leads. MetLife, Cigna, Liberty Mutual, State Farm Group, Aegon, Northwestern Mutual are among the many insurance companies that benefit from social...
