How to Grow Sales through Social Media Listening
Many businesses promote themselves on social media. Promotions on social media have become common. Almost all businesses larger than mom and pop outfits maintain a presence on at least one social network. Yet relatively few business use social media to identify...Dove Campaign Reveals Risks of Misreading Social Media Listening Data
The limited edition bottles of Dove U.K body wash released as part of its #RealBeauty campaign contained six shapes of bottles meant to resemble different types of women’s bodies – as opposed to hourglass-shaped models. Dove, a Unilever-owned brand, stated:...Social Media Listening Underpins Digital Advance for PR, Research Reveals
The three most important digital trends in PR include: social listening, digital storytelling and real-time marketing, according to The Evolution of Public Relations report by the Association of National Advertisers (ANA) in conjunction with the USC Center for Public...Regulations Restrict Monitoring of Employees on Social Media
As more companies adopt social media listening, some are monitoring online comments of employees. But before they take action against an employee for posting disparaging remarks about their brands, they had best check with their legal counsel. Acting hastily can land...How Social Media Listening Benefits Book Publishers & Authors
A range of industries have discovered the benefits of social media listening. In financial services, Barclays quickly learned of shortcomings in its new mobile banking app through real-time social media listening, allowing it time to resolve the issue in a timely way....
