Social Media Listening Requires a New Mindset that Focuses on Content and Meaning in Addition to Data
Social media listening can deliver far more benefits than businesses currently obtain. Achieving the full benefit from social media listening requires a change in business managers’ mindset from a data-centered frame of mind to a focus on “meaning” of the content. In...Social Media Listening: Huge Benefits Await Pharma, Biotech Firms that Surmount Regulatory Fears
Although many pharmaceutical and biotech companies have a social media presence, most do not take full advantage of the wealth of information obtainable through social media listening, experts say. Many healthcare companies hesitate to adopt social media listening due...Untapped Benefits of Media Monitoring for Competitive Intelligence
It should be obvious that knowledge about competitors is critical business information. Yet almost half the companies that collect competitive intelligence are not using the data to make strategic decisions, according to a recent survey. The Academy of Competitive...How Social Media Monitoring Aids PR Crisis Management
Social media has drastically increased the speed that public relations crisis can develop and spread. News can quickly spread and “go viral” through multiple social media channels. Slow or inappropriate responses during a fast-moving crisis can cause severe...Schools Learn to Appreciate Social Media Listening
More colleges and universities as well as public school districts are using social media monitoring to identify possible safety threats and to better understand the feelings of their students and communities. The Revere, MA public school system employs social media to...
