Social Media Monitoring: A Potent Source of Data on Drug Misuse
Social media monitoring can provide valuable data on drug misuse, new research reveals. Researchers from GlaxoSmithKline sought to identify posts discussing potential misuse or nonmedical use of bupropion, amitriptyline and venlafaxine, which are used to treat...Nissan’s Alternative Road to Social Media Listening Success
Nissan’s unconventional approach to social media listening has breached departmental silos and brought the benefits of social media to the entire organization. Social media monitoring is typically housed under public relations or marketing or sometimes under customer...Social Media Listening Rises in Importance & Value
Social media listening became more prevalent among corporations and non-profit organizations in 2016. As more consumers use social media to learn about and comment about products, more marketers are turning to social media listening to complete marketing research,...How 3 Brands Benefited from Social Media Listening
More companies monitor social media for mentions of their corporate names, products and other keywords. Many companies in a range of industries, especially the early adopters, have enjoyed significant benefits. Here are three examples of companies that have benefited...How Social Media Listening Boosts Social Selling
A CEO of a mid-size advertising company received a call from one of her vendors while working in office. When the vendor started pitching his new offer, the CEO said she wanted to hear more but was busy at the time. The vendor kept pushing even though the CEO said she...
