by William Comcowich | Jul 11, 2017 | Social Media Monitoring
Social media monitoring is one of the most critical factors determining executives’ satisfaction with their PR firms, new research reveals. Business executives see only earned media services and developing earned media coverage as more important, according to...
by William Comcowich | Jun 16, 2017 | Social Media Monitoring
Many businesses promote themselves on social media. Promotions on social media have become common. Almost all businesses larger than mom and pop outfits maintain a presence on at least one social network. Yet relatively few business use social media to identify...
by William Comcowich | May 23, 2017 | Social Media Monitoring
The limited edition bottles of Dove U.K body wash released as part of its #RealBeauty campaign contained six shapes of bottles meant to resemble different types of women’s bodies – as opposed to hourglass-shaped models. Dove, a Unilever-owned brand, stated:...
by William Comcowich | May 11, 2017 | Social Media Monitoring
The three most important digital trends in PR include: social listening, digital storytelling and real-time marketing, according to The Evolution of Public Relations report by the Association of National Advertisers (ANA) in conjunction with the USC Center for Public...
by William Comcowich | Apr 24, 2017 | Social Media Monitoring
As more companies adopt social media listening, some are monitoring online comments of employees. But before they take action against an employee for posting disparaging remarks about their brands, they had best check with their legal counsel. Acting hastily can land...
by William Comcowich | Apr 18, 2017 | Social Media Monitoring
A range of industries have discovered the benefits of social media listening. In financial services, Barclays quickly learned of shortcomings in its new mobile banking app through real-time social media listening, allowing it time to resolve the issue in a timely way....
