by William Comcowich | Aug 24, 2016 | Social Media Monitoring
Social media listening has surpassed more traditional marketing research techniques to become the favored marketing research method among brands in the Asia-Pacific region, reveals new research from global research firm TNS. Marketers in the region, which covers...
by William Comcowich | Aug 19, 2016 | Social Media Monitoring
Social media listening can deliver far more benefits than businesses currently obtain. Achieving the full benefit from social media listening requires a change in business managers’ mindset from a data-centered frame of mind to a focus on “meaning” of the content. In...
by William Comcowich | Jul 15, 2016 | Social Media Monitoring
Although many pharmaceutical and biotech companies have a social media presence, most do not take full advantage of the wealth of information obtainable through social media listening, experts say. Many healthcare companies hesitate to adopt social media listening due...
by William Comcowich | Jun 13, 2016 | Social Media Monitoring
It should be obvious that knowledge about competitors is critical business information. Yet almost half the companies that collect competitive intelligence are not using the data to make strategic decisions, according to a recent survey. The Academy of Competitive...
by William Comcowich | Mar 23, 2016 | Social Media Monitoring
Social media has drastically increased the speed that public relations crisis can develop and spread. News can quickly spread and “go viral” through multiple social media channels. Slow or inappropriate responses during a fast-moving crisis can cause severe...
by William Comcowich | Jan 26, 2016 | Social Media Monitoring
More colleges and universities as well as public school districts are using social media monitoring to identify possible safety threats and to better understand the feelings of their students and communities. The Revere, MA public school system employs social media to...
