by William Comcowich | Dec 18, 2015 | Social Media Monitoring
Increasing use of social media listening monitoring will be one of the major marketing and PR trends of 2016. Marketers often focus on the “talking” side of communication and neglect its listening aspect. That will continue to change in the coming year. A growing...
by William Comcowich | Dec 3, 2015 | Social Media Monitoring
With teenagers the most active demographic on social networks, social media listening is now just about imperative for colleges and universities. To better serve their students, educational institutions need to know what their target audience thinks and says about...
by William Comcowich | Oct 21, 2015 | Social Media Monitoring
Businesses that “listen harder” to customers through social media monitoring will uncover valuable sales leads and market research, experts say. Companies can transform social media data into revenue by using the right social media listening tools, employing the right...
by William Comcowich | Oct 14, 2015 | Social Media Monitoring
Social media listening has become an indispensable research tool for marketing and competitive intelligence. Increasingly, it had also become essential for public relations. With the growth of consumer conversations and expert opinion on the wide range of social media...
by William Comcowich | Oct 9, 2015 | Social Media Monitoring
Most marketers recognize that social media can be a powerful ally in promoting and measuring corporate events such as conferences, webinars and fundraisers. Aggressive use of Twitter, LinkedIn and Facebook can greatly enhance the more traditional media releases...
by William Comcowich | Sep 21, 2015 | Social Media Monitoring
The Media Rating Council (MRC), an industry media rating organization, has released its Social Media Measurement Guidelines for public review and comment. The public comment period runs through Oct. 15. The organization developed the guidelines in an attempt provide...
