by William Comcowich | Aug 31, 2020 | Twitter
Many public relations professionals post content, retweet and reach out to journalists on Twitter, but many may not take advantage of Twitter Lists. Twitter Lists can help find essential news, monitor Twitter for potential crises, and develop relationships with...
by William Comcowich | Aug 5, 2020 | Twitter
PR and marketing people regularly turn to Twitter to increase awareness of their brands and engage customers. Some campaigns manage to touch emotions and reach customers much better than others. Brands can examine these leading campaigns for examples of how to improve...
by William Comcowich | Mar 10, 2020 | Twitter
Public relations experts consider Twitter a valuable – perhaps the most valuable — social media channel for PR. Its open nature allows users, including politicians, business leaders, media pundits and others, to reach large audiences. For PR pros, Twitter is...
by William Comcowich | Sep 27, 2019 | Internal Communications, Twitter
As the most open social media network, Twitter attracts extensive attention from researchers, journalists and corporate public relations departments. It’s a vital platform for social media analytics. However, researchers should hesitate to reach conclusions from...
by William Comcowich | Jul 29, 2019 | Twitter
Twitter has introduced a new desktop interface that’s faster, easier to navigate and more personalized. At least Twitter says it is. Critics say that the feed, Twitter’s most essential element, takes up a smaller part of the screen while the left-hand navigation bar...
by William Comcowich | Apr 12, 2019 | Twitter
Commentators in PR, marketing, tech and news gave a thumbs up to Twitter after the network substantially reduced the number of accounts users can follow per day from 1000 to 400. In a technique known as follower churning, spammers and aggressive marketers use...
