by Michael Kling | Aug 7, 2020 | Video Marketing
Both marketers and consumers now favor video more than other forms of content, including blogs, infographics and ebooks, according to HubSpot’s 2020 State of Marketing Report. While video has been around for decades, consumer video-viewing preferences and...
by William Comcowich | Jan 30, 2020 | Video Marketing
New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. A new survey from explainer-video company Wyzowl also reveals other information...
by Victor Blasco | Aug 23, 2019 | Video Marketing
Explainer videos are versatile enough to fit in most marketing campaigns. Regardless of your specific goals, well-made videos that explain your products or services can deliver superb and consistent results. By balancing entertainment with information delivery, you...
by William Comcowich | Aug 1, 2019 | Video Marketing
Sponsored documentaries, or documercials, could be the latest important trend in PR and marketing. Getting audiences to view commercials is increasingly difficult. Many viewers ignore, mute, block or forward through ads. But viewers tend to watch documercials – and...
by William Comcowich | Mar 13, 2019 | Video Marketing
Numerous research reports indicate that video is the best performing content on social media. Most recently, new research from Twitter reports that: There are about 1.2 billion video views on the network per day – twice as much as in the last 12 months. Tweets with...
by William Comcowich | Feb 19, 2019 | Video Marketing
Some experts recommend that marketers keep a close eye on Twitch, a video streaming platform owned by Amazon. Video gamers use Twitch to stream themselves playing games and watch others play. The platform also doubles as a social media site. Viewers offer comments on...
