by William Comcowich | Jun 7, 2018 | Video Marketing
As more B2B marketers embrace videos, they often compare their video campaigns to competitors and peers. The 2018 Video in Business Benchmark Report from Vidyard sheds light on video marketing trends and effective practices. Findings are based on data collected from...
by William Comcowich | Dec 15, 2017 | Video Marketing
Marketers typically apply best practices from older media to new technologies. When television first became popular, marketers basically moved radio ads to television. Now, they post videos produced for television or desktop computers on social media where most people...
by William Comcowich | Oct 5, 2017 | Video Marketing
Large media publishers including Mic, Fox Sports and Vocativ have pivoted to video. They’ve decreased their number of text articles and to post more videos. Since video productions cost more than writing articles, their costs spiked. And surprisingly, their...
by William Comcowich | Apr 20, 2017 | Video Marketing
Marketing and PR pros often wonder why some videos “go viral” and quickly attract thousands or even millions of views and shares while others draw much less attention even if well-produced and heavily promoted. Stephan Spencer, founder of Science of SEO, examines two...
by William Comcowich | Feb 21, 2017 | Video Marketing
Virtual reality has been touted as the “Next Big Thing” and the marketing technology of the future. It may remain the technology of the future for quite some time. Virtual Reality isn’t ready for marketing yet, asserts Forrester Research in a new report....
by William Comcowich | Feb 2, 2017 | Video Marketing
As predicted, video marketing exploded last year. And most experts predict online videos will continue to proliferate the year. Instead of debating if they should implement video marketing, marketers now tend to ponder how best to include video in their overall...
