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Is Standard PR Advice on Pitching News Stories Wrong?

Quick Thought No. 26 – Is Standard PR Advice on Pitching News Stories Wrong?

by | May 8, 2015 | Quick Thought | 0 comments

Photo credit: Eric Kilby

The standard advice on PR pitching goes something like this:

1) Make sure your story is “real news.”

2) Don’t mass pitch; don’t mass distribute news releases.

Isn’t that contradictory advice? Shouldn’t “real news” be distributed to all RELEVANT news sources at the same time? If it’s an industry-focused news story like a product introduction, shouldn’t all industry journals get the same story at the same time? If it’s a local news story, shouldn’t it be distributed to all local media at the same time?

What do you think?

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