WordPress database error: [Table 'wordpress.wp_cleantalk_sfw' doesn't exist]
SELECT network, mask, status, source FROM wp_cleantalk_sfw WHERE network IN (3623878656,3628072960,3628597248,3628662784,3628695552,3628711936,3628716032,3628718080,3628718112,3628718128,3628718132,3628718134,3628718135) AND network = 3628718135 & mask AND 18987 ORDER BY status DESC

Is Standard PR Advice on Pitching News Stories Wrong?

Quick Thought No. 26 – Is Standard PR Advice on Pitching News Stories Wrong?

by | May 8, 2015 | Quick Thought | 0 comments

Photo credit: Eric Kilby

The standard advice on PR pitching goes something like this:

1) Make sure your story is “real news.”

2) Don’t mass pitch; don’t mass distribute news releases.

Isn’t that contradictory advice? Shouldn’t “real news” be distributed to all RELEVANT news sources at the same time? If it’s an industry-focused news story like a product introduction, shouldn’t all industry journals get the same story at the same time? If it’s a local news story, shouldn’t it be distributed to all local media at the same time?

What do you think?

Glean.info grants permission to republish this article provided that the republished version contains a link to the original article on the Glean.info Blog.
sign up for a news monitoring free trial

Submit a Comment

Your email address will not be published. Required fields are marked *

​