by William Comcowich | Mar 11, 2019 | Digital Marketing
Amazon has exploded into the largest ecommerce platform and a major sales and marketing channel for a range of businesses. One recent statistic: Amazon revenue on Cyber Monday, the Monday after Thanksgiving increased 74.5 percent from 2017 to 2018, according to CPC...
by William Comcowich | Feb 4, 2019 | Internal Communications
Amazon may owe at least part of its success to its internal communications practices. Corporate communications teams could glean some lessons from the ecommerce giant, in particular, Amazon’s unusual method of running meetings. Amazon CEO Jeff Bezos explained...
by William Comcowich | Jun 4, 2018 | Marketing
The 2018 Internet Trends Report from Mary Meeker, a partner at Kleiner, Perkins, Caufield & Byers, is one of the most anticipated studies on internet and technology trends. With 294 slides, it’s also the most comprehensive. In addition to internet use, the...
by William Comcowich | May 11, 2018 | Marketing
Smart speakers and their personal assistants are in the process of changing brands’ relationships with consumers – and maybe not in a good way. Most consumers now typically use smart speakers to play music, check the weather, or set a timer or alarm. Mostly,...
by Michael Kling | Apr 27, 2018 | Online Reputation Management
Favorable fake online reviews appear to be increasing. Large numbers of unscrupulous businesses pay people to post positive reviews in order to trick consumers into buying their products and improve their overall ratings and search rankings. The fraudulent reviews can...
