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How to Increase Your Website Traffic through Social Bookmarking

by William Comcowich | Aug 22, 2016 | Digital Marketing

Social bookmarking offers a superb method to increase incoming website traffic and improve SEO ranking from additional backlinks. Social bookmarking uses online software apps to tag a web page in order to access it later. Rather than saving web addresses to your web...

Why Many [Not-so-Smart] Digital Marketers Malign Press Releases & PR

by William Comcowich | Aug 16, 2016 | Press Releases

Why does the press release, a traditional pillar of public relations, remain under constant attack? Relentless assaults on the press release result from the proliferation of digital marketers who attempt to differentiate themselves and expand their services into PR,...

People Often Prefer Text Over Video, Research Reveals

by William Comcowich | Jul 14, 2016 | Video

News publishers and marketers are jumping headlong into online video, based on multiple studies showing that video attracts more viewers than text and still graphics. Many in publishing and marketing expect that video will soon dominate the internet. Sixty percent of...

Instagram: An Unrecognized Marketing Opportunity?

by William Comcowich | Jul 6, 2016 | Instagram

Instagram just announced that it now has more than 500 million users, including more than 300 million who use the app every day. Instagram has been gaining 100 million users, or Instagramers, every nine months. That fast growth places it ahead of Twitter, Snapchat and...

The Challenges of Realizing Benefits from Marketing Data

by William Comcowich | Jun 30, 2016 | Marketing

Marketers struggle to access data and understand customers, new research reveals. Despite efforts to make data more accessible to marketing teams, 46 percent of marketers are dissatisfied with the amount of data available to them, and more than half (57 percent) are...
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