by William Comcowich | Sep 11, 2020 | Social Media Marketing
Building an online community can increase brand loyalty, strengthen relationships with customers, and transform customers into brand advocates. Online communities promote the brand’s human face rather than a corporate logo and boost lead generation. They can...
by Michael Kling | Sep 10, 2020 | Public Relations
Outside of some hip B2C social media marketers, communications professionals generally don’t bother with GIFs (which stands for graphics interchange format). They likely consider the humorous looping video clips nonprofessional and associate them with brief,...
by William Comcowich | Sep 9, 2020 | Social Media Monitoring
Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. More importantly, however, social media listening helps guide a business to growth –...
by Michael Kling | Sep 8, 2020 | Public Relations
The 2020 presidential campaigns are well underway. While political pundits, the news media and the general public are following the candidates’ comments and their campaigns’ operations, public relations and marketing professionals may also wish to follow...
by William Comcowich | Sep 4, 2020 | Social Media Marketing
Brands have learned that social media users love memes. Attention-grabbing images combined with a few brief humorous or clever words tend to garner high engagement and can spread widely on social media. Memes can humanize a brand, concisely summarize a complex idea,...