by William Comcowich | Sep 4, 2020 | Podcasts
With the boom in working from home this year, the many people who listened to podcasts while commuting dwindled. Despite the substantial drop in podcast listeners due to Covid-19, podcasting remains a viable PR and marketing strategy. The much-predicted popping of a...
by William Comcowich | Sep 3, 2020 | Digital Marketing
The FAQ page is one of the most useful but often neglected marketing tools. When done correctly, FAQ pages significantly improve user experience and customer satisfaction. Most consumers prefer to find answers to their questions on a company’s website rather than...
by Michael Kling | Sep 1, 2020 | Marketing
LEGO is one of the most respected companies in the world. Its multi-colored building blocks are popular among both children and adults. PR and marketing practices have played a large part in building its reputation as a leading brand. These are lessons PR and...
by William Comcowich | Aug 31, 2020 | Twitter
Many public relations professionals post content, retweet and reach out to journalists on Twitter, but many may not take advantage of Twitter Lists. Twitter Lists can help find essential news, monitor Twitter for potential crises, and develop relationships with...
by William Comcowich | Aug 27, 2020 | Marketing
Generation Z, typically defined as those born after 1997, will have an enormous impact on public relations and marketing strategies as they gain purchasing power. Generation Z surpassed millennials in population in 2019, making up 32% of the world’s 7.7 billion...