by William Comcowich | Aug 26, 2020 | Measurement
Communications professionals typical consider return on investment (ROI) as the ultimate metric for measuring their PR and marketing campaigns. Some experts, however, recommend dropping ROI in favor of return on time (ROT), or at least including staff time in PR and...
by Michael Kling | Aug 21, 2020 | Facebook
Live video streaming is on fire because of Covid-19 lockdowns. Schools, nonprofits, musicians, media publishers, and businesses have turned to live streaming to reach their audiences on social media. With physical locations closed, businesses have learned to...
by Michael Kling | Aug 19, 2020 | Marketing
Public relations and marketing often operate separately from sales in large organizations. That can lead to a lack of coordination and missed sales opportunities. Collaboration between marketing and sales may be more important than ever due to economic difficulties...
by William Comcowich | Aug 17, 2020 | Public Relations
Like many others businesses, Highwire Public Relations told employees to work from home in March. And like many others, they found themselves overwhelmed with virtual meetings: team meetings, one-on-one meetings, client meetings and virtual happy hours. They were...
by Sarah Hill | Aug 14, 2020 | Guest Post
Few industries have suffered as much during the current pandemic as the event industry. Event production companies across the globe have been forced to cancel many of the events they had planned for 2020 because of Covid-19. The current pandemic conditions are...