by Michael Kling | Aug 13, 2020 | Facebook
Facebook appears to be renewing its embrace of hashtags and encouraging users to add hashtags to posts. Facebook now recommends hashtags on business pages based on texted entered, saying reach will increase if they’re used. But should marketers and digital PR...
by William Comcowich | Aug 11, 2020 | Storytelling
Telling interesting stories forms the core of public relations and is among the most valued skills of PR professionals. Better than any other communications technique, stories help listeners and viewers understand, remember and connect with an organization’s message....
by Michael Kling | Aug 7, 2020 | Video Marketing
Both marketers and consumers now favor video more than other forms of content, including blogs, infographics and ebooks, according to HubSpot’s 2020 State of Marketing Report. While video has been around for decades, consumer video-viewing preferences and...
by William Comcowich | Aug 5, 2020 | Twitter
PR and marketing people regularly turn to Twitter to increase awareness of their brands and engage customers. Some campaigns manage to touch emotions and reach customers much better than others. Brands can examine these leading campaigns for examples of how to improve...
by Michael Kling | Aug 4, 2020 | Influencer Marketing
B2B marketers see great value in influencer marketing, but many lack the resources to seize the full benefits of the strategy. Finding the right influencers and crafting and executing influencer marketing plans pose challenges, according to the 2020 State of B2B...
