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Will PR and marketing personnel soon return to their offices? Should they? And do they want to? Surveys reveal that most – but not all – PR and marketing staff members believe they’re more productive working from home and prefer to continue WFH arrangements....
No one predicted the abrupt disruption 2020 would bring when they delivered their annual predictions a year ago. That’s not stopping anyone from issuing 2021 predictions for PR and marketing. These are the top 2021 predictions for PR and marketing. Social...
Forget The New York Times. Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. They dream of a feature story on their company in The New York Times. For companies in many...
Employee social media posting remains a perplexing issue for many organizations. Some fear their employees may post ill-advised, embarrassing, or confidential information. Some encourage employees to mention their company and strive to transform employees into social...
A recent nationwide story about the paint-mixing videos of a part-time paint store employee offers some valuable lessons about how not to manage employee advocates on social media. Tony Piloseno, a senior at Ohio University who worked part-time at a Sherwin-Williams...
