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Marketers clearly face unprecedented challenges this holiday season. The Covid-19 crisis has prompted fundamental changes in consumer behaviors. The epidemic boosted digital and contactless services and shattered brand loyalty. More than half of consumers plan to shop...
Don’t bother trying to reason with people. To persuade consumers, reach their emotions. An array of research concludes that emotions are paramount in forming opinions and making purchase decisions. “Contrary to what many of us may believe, buying decisions are 80...
Promoting your brand through videos is a strategy every business should pursue. The confidence in video marketing comes from some recent stats: More than 70% of YouTube users would rather watch a video than read a blog post. By 2022, online vides will make up more...
Facing budgetary pressures caused by Covid-19 shut-downs, chief marketing officers (CMOs) are moving more PR and marketing functions in-house. One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data...
Google’s featured snippets at the top of many search results increase website traffic – a lot. Placed in an attention-grabbing box, featured snippets are located in what SEO pros call “position zero,” the highest possible position on page one of search...
