by Kim Melillo | Apr 13, 2020 | Guest Post
You likely know how to write a press release and pitch it to journalists to gain the earned media placements you’re after, but there are other worthwhile options. In today’s technological age, it’s wise to use every avenue that’s available to spread your...
by William Comcowich | Apr 8, 2020 | Digital Marketing
The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online....
by William Comcowich | Apr 7, 2020 | Podcasts
Podcast listening dropped substantially as the coronavirus epidemic forced people to stay home. In recent years, many people found podcasts to be convenient distractions while commuting. Fewer commuters mean fewer podcast listeners. Many people are also too busy...
by William Comcowich | Apr 1, 2020 | Influencer Marketing
The COVID-19 economic shutdown has devastated influencer marketing. Brands and marketing agencies have slashed budgets. Live events that influencers use to obtain new content and promote themselves have been cancelled. Influencers in sectors like travel are especially...
by Michael Kling | Mar 30, 2020 | Public Relations
Businesses and other organizations are donating goods and funds to help the battle against the coronavirus. In a few examples, U-Haul is offering 30 days of free storage to college students who had to move out of their dorms, Business Insider reports. MGM Resorts is...
