by William Comcowich | Sep 24, 2019 | Social Media Marketing
Social media may conjure thoughts of hip, young influencers running an Instagram account for fashion brands. But GE Power recently showed how an industrial company can obtain strong results by letting employees control its social media accounts. The company...
by William Comcowich | Sep 23, 2019 | Marketing
New research from SnapChat shows how Generation Z relates to brands and how marketers can respond. While some findings can be classified as expected, others might be surprising. Gen Z members, who were born in the late 1990s and early 2000s, grew up with the internet...
by William Comcowich | Sep 23, 2019 | Social Media Marketing
TikTok now has more than 500 million active users worldwide. That’s more than Twitter, LinkedIn, Snapchat and Pinterest. It’s one of the most downloaded apps. Generation Z apparently loves its 15-second, looping videos, typically set to catchy music. But relatively...
by William Comcowich | Sep 20, 2019 | Social Media Marketing
The recent so-called Chicken Sandwich Wars on social media offer some worthwhile lessons for PR and marketing pros to chew on and digest. The social media conflict began after Popeyes, noticing the growing popularity of chicken sandwiches, introduced its own chicken...
by William Comcowich | Sep 16, 2019 | Blogging
Blogging was once a leading PR and marketing strategy. Businesses viewed blogs as an exciting and innovative marketing tool. Corporate and brand blogs were a go-to place where consumers could find well-researched, trustworthy, and thoughtfully-presented information on...