by William Comcowich | Oct 4, 2019 | LinkedIn
LinkedIn has introduced new features to improve its audience targeting capabilities. Users can now view the campaign forecasting panel in the Campaign Manager, allowing them to see the make-up of their target audience within the dashboard. Users can customize the...
by William Comcowich | Oct 2, 2019 | Social Media Marketing
Few organizations can meet NASA’s social media prowess. The space agency has more than 120 million followers across all networks, more than 30 million on Twitter alone. NASA does have innate advantages. The agency would be a household name with no marketing at all....
by William Comcowich | Oct 1, 2019 | Marketing
Marketing and PR pros may need to work a little harder and find more creative Halloween marketing ideas as Halloween spending is projected to dip this year. Shoppers say they’ll spend an average $86.27, down just slightly from last year’s record $86.79, according to...
by William Comcowich | Sep 30, 2019 | Marketing
The role of the chief marketing officer (CMO) is disappearing, some industry reports maintain. Or is it? Leading brands, including Unilever, Johnson & Johnson, Uber, Lyft, Beam Suntory, Taco Bell, Hyatt Hotels, Mars Wrigley, Kimberly-Clark and McDonald’s, have...
by William Comcowich | Sep 27, 2019 | Internal Communications, Twitter
As the most open social media network, Twitter attracts extensive attention from researchers, journalists and corporate public relations departments. It’s a vital platform for social media analytics. However, researchers should hesitate to reach conclusions from...