by William Comcowich | Jul 3, 2019 | Content Marketing
Marketers face a common conflict of when to gate content behind contact collection forms. After they invest a great amount of time and resources to create a white paper, ebook or other piece of fabulous content, they usually seek to obtain contact information from...
by William Comcowich | Jul 2, 2019 | LinkedIn
While marketing and PR specialists recognize LinkedIn as the premier B2B social media network, few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and resume posting service. They tend to spend more time...
by William Comcowich | Jun 26, 2019 | Video
Marketers are piling into producing streaming videos. The reasons are simple. Most customers prefer video over text and well-produced marketing videos deliver better results. Some statistics: When both video and text are available on the same page, 72% of people would...
by William Comcowich | Jun 21, 2019 | Digital Marketing
Marketing and public relations professionals often create gated content. The whitepapers, webinars, infographics or other types of information require viewers to provide their contact information and sometimes company name, title, and other information. Gated content...
by William Comcowich | Jun 19, 2019 | Digital Marketing
Online product ratings and reviews play a crucial role in sales, pricing and brand loyalty, yet relatively few companies follow a strategy to solicit and improve ratings. Globally, 54% of companies consider product ratings to be very important to their...
