by William Comcowich | Apr 15, 2019 | SEO
301 redirects are a common SEO technique that can bring substantial website and marketing benefits. A 301 redirect permanently redirects website visitors and search engines from one URL to another. Much like a mail forwarding service, the redirect sends visitors to...
by William Comcowich | Apr 15, 2019 | SEO
Voice search has become one of the most important current digital marketing trends. More and more people now use voice search on mobile phones and on Amazon Alexa, Google Home and other smart assistants, usually from home but now even from the office. Some statistics...
by William Comcowich | Apr 12, 2019 | Twitter
Commentators in PR, marketing, tech and news gave a thumbs up to Twitter after the network substantially reduced the number of accounts users can follow per day from 1000 to 400. In a technique known as follower churning, spammers and aggressive marketers use...
by William Comcowich | Apr 4, 2019 | Social Media Marketing
Marketers are posting more videos on social media, but they’re not gaining the full benefits of video marketing if they don’t add captions. Facebook’s research shows that 85% of videos are played without sound. Nobody wants to draw attention to themselves while...
by William Comcowich | Apr 2, 2019 | Marketing
Nostalgia could not save legacy brands like Sears, Payless ShoeSource or Toys R Us. Those brands filed for bankruptcy and closed hundreds of stores across the county. Many people feel deeply connected to legacy brands and grieved over their demise. After reporting on...
