by William Comcowich | Aug 21, 2018 | Content Marketing
Many in marketing and PR avoid syndicating their content marketing articles, mainly due to fears over search engine penalties for duplicate content or because they couldn’t find syndication sites in their industry niche. That’s a serious PR and marketing sin, because...
by Michael Kling | Aug 20, 2018 | LinkedIn
While marketing and PR specialists recognize LinkedIn as the premier B2B social media network, few spend substantial time networking on the platform. More often than not, they treat Linked in as online rolodex and resume posting service. They tend to spend more time...
by William Comcowich | Aug 17, 2018 | Public Relations
PR professionals are repositioning their services with the new moniker “Digital PR” to compete in the media landscape now dominated by the internet and social media. In the past, marketing, advertising and PR agencies had clear and delineated business...
by William Comcowich | Aug 16, 2018 | Social Media Monitoring
Most companies aren’t organized to deliver the service that customers expect on social media. Marketing personnel often oversee social media. They create and post social media content; they also monitor social media for customer comments. Sometimes they answer...
by William Comcowich | Aug 15, 2018 | LinkedIn
LinkedIn Company Pages are among the first places prospective customers and employees visit to learn more about a business. A poor page can quickly wreck a potential relationship. Brands can learn how to improve their PR and marketing on LinkedIn by reviewing examples...
