by William Comcowich | Aug 14, 2018 | Social Media Measurement
Some marketing agencies tout earned media value (EMV) as a valuable new metric for measuring PR and marketing campaigns. Proponents say it provides a simple, solid and universal way to measure influencer marketing and other social media campaigns. Social Chorus says...
by William Comcowich | Aug 14, 2018 | Social Media Marketing
Business owners and corporate executives often pressure PR and marketing professionals to produce content that will “go viral.” The internet brims over with advice and research on how to produce viral posts. The Glean.info blog has published posts on the...
by William Comcowich | Aug 13, 2018 | Facebook
A new analysis of more than 43 million posts from 20,000 brands shows just how precipitously engagement on Facebook has plummeted – and what marketers can do gain attention on the world’s largest social media network. The number of Facebook posts per quarter...
by William Comcowich | Aug 7, 2018 | Influencer Marketing
Brands around the world are turning to micro-influencers and away from macro-influencers with gigantic numbers of followers, reveals new research from eMarketer. China and the Middle East, where marketers remain focused on macro-influencers or celebrity influencers,...
by William Comcowich | Aug 6, 2018 | SEO
Social media marketing is the favorite online strategy for businesses; search engine marketing (SEO) is the least popular. That’s according to a new survey of more than 500 digital marketers by research and review firm Clutch. While it’s not surprising...