by William Comcowich | Jan 2, 2018 | Public Relations
2018 may be a turning point for public relations. 2018 becomes the year that PR must expand its turf, take on wider responsibilities in the new digital landscape, and document its successes. The alternative? Risk being assimilated by other communications functions. PR...
by William Comcowich | Dec 20, 2017 | Facebook
Facebook is cracking down on what it calls “engagement baiting,” the practice of encouraging people to provide likes, shares and other reactions to game its news feed algorithm. By soliciting engagement, marketers can increase their reach, Facebook states....
by William Comcowich | Dec 18, 2017 | LinkedIn
LinkedIn sponsored updates offer a powerful tool for B2B PR and marketing. Content pages on LinkedIn receive six times the number of page views as job pages, according to LinkedIn. The sponsored updates are company updates that appear in users’ feeds. The...
by William Comcowich | Dec 14, 2017 | Public Relations
Public relations has an instrumental role to play in obtaining backlinks that increase website traffic and boost SEO for corporate or client websites. PR professionals have traditionally focused on earning favorable media mentions. They seek more ink rather than a...
by William Comcowich | Dec 13, 2017 | Twitter
Twitter’s decision to double its 140-character limit to 280 last month naturally prompted criticisms and opposition. Many Twitter users criticized and mocked the character increase, saying Twitter should have addressed serious issues like trolls and fake bot...
