by William Comcowich | Jun 1, 2017 | Digital Marketing
The Internet Trends 2017 report from Mary Meeker, a venture capitalist and partner at Kleiner Perkins Caufield & Byers, is one of the most anticipated and comprehensive documents in the technology and media sectors. Over 350 pages long, the report delves into...
by William Comcowich | Jun 1, 2017 | Social Media Marketing
Pinterest has gained marketers’ attention. Within the past year, the image-based network has rolled out new offerings such as search-based ads, upgraded promoted videos with autoplay, and a Lens app that identifies objects with a camera and locates similar...
by William Comcowich | May 19, 2017 | Marketing
Social media continually presents new challenges to PR and marketing professionals. Video is now revolutionizing marketing communications and PR. Artificial intelligence, virtual reality and augmented reality promise to do the same in the near future. That’s one...
by William Comcowich | May 16, 2017 | Marketing
The departure of Coca-Cola Global Chief Marketing Officer Marcos de Quinto underscores how marketing is changing. The CMO retired as part the company’s organizational restructuring. Coca-Cola will consolidate marketing, customer and commercial leadership strategy into...
by William Comcowich | May 15, 2017 | SEO
Marketing, public relations and especially SEO pros widely recognize backlinks as the pillar for improving search engine results of the corporate and brand websites. Few realize that brand mentions can drastically improve search rankings. Some SEO experts call brand...
