by William Comcowich | Feb 20, 2020 | Marketing
Experiential marketing, also called participation marketing or engagement marketing, is a new secret sauce to promoting brand messages and reaching busy, distracted and skeptical audiences, advocates say. People are spending less on what economists call durable goods...
by William Comcowich | Nov 13, 2017 | Marketing
A sea change in consumer behavior has been underway and it holds enormous repercussions for PR and marketing. People are spending less on what economists call durable goods such as cars, sofas and refrigerators. Apparel purchases have also dropped, much to the dismay...
