by William Comcowich | Oct 14, 2019 | Influencer Marketing
Many brands wonder if their influencer marketing programs are working. They worry about influencers with fake followers, inauthentic engagement, and exorbitant fees. They fret if their marketing messages reach customers, and if influencers really influence customers’...
by William Comcowich | Oct 2, 2019 | Social Media Marketing
Few organizations can meet NASA’s social media prowess. The space agency has more than 120 million followers across all networks, more than 30 million on Twitter alone. NASA does have innate advantages. The agency would be a household name with no marketing at all....
by William Comcowich | Sep 24, 2019 | Social Media Marketing
Social media may conjure thoughts of hip, young influencers running an Instagram account for fashion brands. But GE Power recently showed how an industrial company can obtain strong results by letting employees control its social media accounts. The company...
by William Comcowich | Sep 23, 2019 | Marketing
New research from SnapChat shows how Generation Z relates to brands and how marketers can respond. While some findings can be classified as expected, others might be surprising. Gen Z members, who were born in the late 1990s and early 2000s, grew up with the internet...
by William Comcowich | Sep 10, 2019 | Social Media Measurement
In a major change, social media platforms may hide “like” numbers that appear beneath people’s photos and posts. Facebook is considering removing like counts, and Instagram has already experimented with hiding the numbers in Canada and other countries. While the...
