by William Comcowich | Jun 8, 2016 | Native Advertising
You’ve probably heard of brand journalism, a PR and marketing strategy that entails writing journalistic-style stories about a company. Articles read like traditional journalism rather than marketing copy, with succinct writing, attention-grabbing leads, and quotes...
by William Comcowich | Jun 7, 2016 | Public Relations
PR and marketing professionals can learn many lessons from boxing great Muhammad Ali, who passed away last Friday. Most have nothing to do with boxing. The key lesson: Always remain true to your core values. After winning an Olympic gold medal in boxing at the 1960...
by William Comcowich | Jun 3, 2016 | Digital Marketing
Every year, digital technology and business observers look forward to the 2016 Internet Trends Report from Mary Meeker, a venture capital analyst at Kleiner Perkins Caufield & Byers. With 213 slides, this year’s report is bursting with data on digital trends as...
by William Comcowich | Jun 2, 2016 | Instagram
Instagram has introduced new tools designed to please marketers and encourage businesses to advertise on the network. “With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do...
by William Comcowich | Jun 2, 2016 | SEO
Ten characters may not seem like much, but they can substantially impact click-through rates on organic search results for corporate Web pages or for PR and marketing articles. Organic search results typically show the title tag (headline) and the meta description...
